'Sweet Gloss'
Confections of Consumerism
Lip Gloss Gives You A Smile
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Sweet Gloss takes its name from posters in the windows of the old Bonnie Bell headquarters in Lakewood, Ohio. What caught my eye was how the mothers and daught ers were smiling away, having fun. The implication being that Bonnie Bell products contribute to having a good time. And of course, while you have fun, you are being protected by the products' SPF and hydration. A interesting confection of consumerism selling both fun and protection as the reason to purchase the product.
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